successful professional Instagram?If you are a digital entrepreneur, you should have on your list of resolutions for 2023 the goal of having a successful professional Instagram, right?The good news is that knowing this, we have created a perfect article for this endeavor.
So come with us to discover the best ways to have an excellent professional Instagram that brings you good fruits this year! Have a good read!
What you will see:
Why have a professional Instagram?
What is the difference between professional and personal Instagram accounts?
Personal account
Professional account
How to have a successful professional Instagram? 10 tips
1. Invest in quality
2. Study the publication times
3. Use hashtags
4. Relate to your audience
5. Be in people’s daily lives
6. Study the best strategies for your business
7. Have a schedule of posts
8. Keep an eye on the competition
9. Track the metrics
10. Bet on different content formats
Why have a professional Instagram?
It is already known that Instagram can leverage a company’s sales and transform a digital entrepreneur’s life.However, having a professional Instagram for the magic to happen would be best. After all, working on the platform in an amateur way will not help your business.
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Using the commercial version of Instagram can greatly help your marketing strategies.But before we talk about the benefits of this modality, we need to understand some particularities of this social network for the user.
What is the difference between professional and personal Instagram accounts?
It is possible to use Instagram for two main purposes: to enjoy the network as a platform for relationships and fun (in the personal account) or for professional purposes (in the professional account).
Personal account
In the personal account, you can use all the basic features of Instagram, such as posting videos or photos in the feed, stories, reels, and IGTV.
In addition, you can also make your account private, in which only selected people have access to your content. What doesn’t happen in a professional account?
Professional account
In the professional account, you have several tools that make it possible to create publications, advertisements and even monitor your audience.
This is because Instagram provides the “Insights” tab, in which you can see the reach of your publications and all your performance on the social network.
With this type of account, companies and content creators have privileged information that makes all the difference when setting up a marketing and sales strategy.
How to have a successful professional Instagram? 10 tips
1. Invest in quality
When using a professional Instagram, you should take the image you want to build seriously. Therefore, paying maximum attention to the quality of your videos and posts is essential.
Thus, be aware of the photos’ framing and the image’s harmony (light, arrangement of objects and products, if you sell something). In addition, your videos need to have readable audio and a neat image.
You can edit your content through the tools that the platform provides. But remember to create an identity for your profile.
2. Study the publication times
Instagram, in addition to being a social network, is a medium. It is an entertainment space, just like radio and TV.
With this in mind, remember that your content has peak times, that is, times when your audience is higher.
There is a certain standard of the best time to post on Instagram, but you should also consult your profile metrics. Your followers are the best thermometer.
3. Use hashtags
Although they are extremely effective, those who work with professional Instagram still need to address hashtags. Many users do not use the hashtags or use them the wrong way.
When you do not research which hashtags have to do with your niche, business, and content, in addition to losing opportunities, it can generate a problem for your account on the social network. This is because Instagram has a list of banned hashtags that, when used, can cause platform penalties.
Therefore, using the right hashtags is a thorough job that should be taken seriously. With them, you can grow your profile, conquer new audiences, and increase your brand’s reach.
4. Relate to your audience
It seems obvious, but many people need to remember the basics. Therefore, it is worth remembering that social networks are based on the relationship. Therefore, there is no point in wasting time creating incredible content if you or your brand is unsympathetic online.
Building a close relationship with your target audience will give you credibility and make your strategies a success. Therefore, reply to comments and messages direct and repost stories when you are tagged by someone.5. Be in people’s daily lives.
Another common mistake among companies and content creators is that a posting schedule should only obey a closed strategy. In other words, it is the same as creating a plan of three weekly posts and thinking people will relate to your brand spontaneously.
Being in people’s daily lives implies creating stories, polls, and other types of content that are beyond the usual of many companies.
Take advantage of the opportunities, be on top of the subjects of the moment, and show your audience that you can be someone they will love to relate to. Thus, the success of your business will be certain!
6. Study the best strategies for your business
Having a professional Instagram implies being on top of the digital marketing universe. Thus, you can always implement the trends of the moment in your business with market knowledge.
Remember to test posts with unique cards and carousel posts to understand what works best with your audience.
7. Have a schedule of posts
We know that Instagram is a very popular social network. After all, we need to compete for users’ attention to each post, and a publication schedule helps keep the content alive in the memory of your follower.
In this way, you maintain the constancy of the posts and organize your business profile according to your planning.
8. Keep an eye on the competition
The phrase “keep friends close and enemies even more” makes a lot of sense in the universe of social networks. Keeping track of what the competition is doing is a good strategy for seeking inspiration.
Thus, you can understand the differentials and gaps between other companies in the same segment and how you communicate on Instagram.
9. Track the metrics
It’s only possible to produce relevant content if you track your performance. With a professional profile on Instagram, you can closely monitor the number of people reached by your content, total interactions with your content, and other important metrics.
This information lets you understand what works best for your target audience and improve your content, such as the best format between photos and videos, publication time, etc.
10. Bet on different content formats
Instagram has been investing increasingly in the features of stories and reels within the platform. These different possibilities are a full plate for those who want to differentiate their content in the professional profile.
With the tools, it is possible to deliver different types of communication in the most varied formats and with different objectives. Let the creativity flow and bet on Instagram features for your profile.
